Privacy Policy

Privacy Policy

Beli Mart Sdn. Bhd. values the privacy of individuals in relation to personal data and is committed to protecting the privacy of our members. This privacy policy has been crafted in accordance with the Personal Data Protection Act 2010, outlining the collection and usage of your personal data and detailing your choices regarding it. Beli may gather your personal information when you interact with us, either by logging into our website or contacting our customer service. The information collected from you will be used and treated with confidentiality. This Policy outlines how we manage your personal information for our services on the beli.com.my website and its associated sites, services, and tools (the “Website”).

By accepting the Policy, and Terms & Conditions, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Policy.

Collection of Personal Information

You can browse our sites without disclosing your identity or revealing any personal information about yourself. However, once you provide us with your personal information, you are no longer anonymous to us.

We may collect and store the following personal information:

  • Email address, physical contact information, date of birth, and gender information, and, depending on the service used, and sometimes financial information such as credit card or bank account numbers.
  • Transactional information based on your activities on the Website.
  • Postage, billing, and other information you provide for the purchase or dispatch of an item.
  • Other information from your interaction with our Website, services, content, and advertising, including computer and connection information, statistics on page views, traffic to and from the Website, ad data, IP address, and standard web log information.

All personal data shall be provided by you voluntarily unless indicated as mandatory. Failure to provide mandatory information may result in Beli being unable to process your request.

Purpose

Our primary objective in collecting personal information is to provide you with a safe, smooth, efficient, and personalised experience. By using our services, you agree that we may use your personal information to:

  • Provide the services and customer support you request;
  • Resolve disputes, collect fees, and troubleshoot problems;
  • Customise, measure, and improve our services, content, and advertising;
  • Inform you about our services and those of our corporate family;
  • Send you targeted marketing, service updates, and promotional offers; and
  • Verify information for accuracy and compare it with third parties.

Additionally, we may provide aggregate information to our partners about our users. Importantly, we do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

Cookies

We use “cookies” (small files placed on your hard drive) on certain pages to analyse web page flow, customise our services, content, and advertising, measure promotional effectiveness, and promote trust and safety.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Account Protection

Your password serves as the key to your account. Please use a combination of unique numbers and letters and avoid disclosing your password to anyone. If you share your password or personal information, be aware that you are responsible for all actions taken on your account. Losing control of your password may result in a significant loss of control over your personal information and could lead to legally binding actions taken on your behalf. If, for any reason, your password is compromised, please notify us immediately and proceed to change your password.

If you access our website from a shared computer, internet cafe, PC room, or library, certain information about you—such as your user ID, activity, or reminders from the website—may be visible to others who use the computer after you. To protect your personal information or communication from being disclosed to others, please log out and close the web browser after using our website.

Accessing, Reviewing, Changing, and Retaining Your Personal Information

You can view, review, and modify most of your personal information by signing on to the website. It’s important to promptly update your personal information if it changes or becomes inaccurate. If you request account closure through customer service, we will close your account and remove your personal information from view as soon as practical, considering your account activity and adhering to applicable law. Please note that we retain personal information from closed accounts to comply with the law, prevent fraud, collect any owed fees, resolve disputes, troubleshoot problems, assist with investigations, enforce our User Agreement, and take other actions permitted by law.

If you would like to obtain further information on limiting the processing of your personal information, kindly email us at cust.support@beli.com.my

Security, Storage and Retention of Personal Data

Your information will be securely stored, either in hard copies in our offices or on our servers located in Malaysia, which will be operated by us or our service providers. We view data as a valuable asset that requires protection, using various tools (encryption, passwords, physical security, etc.) to safeguard your personal information from unauthorised access and disclosure.

We are committed to ensuring that all personal data provided by you is protected and stored securely, preventing any loss, misuse, modification, unauthorised or accidental access or disclosure, alteration, or destruction. Any personal data provided by you will be retained by our organisation for as long as necessary to fulfill the stated purposes and/or as required by regulatory requirements.

Consent

By continuing to use the website, you consent to the processing of your personal data in accordance with the Privacy Policy and Terms & Conditions by Beli. Beli aims to use your personal information solely for the purposes of legitimate commercial transactions with your consent and to notify you of our current promotions and news. Your obligation to provide personal data to us is strictly voluntary and non-obligatory.

We only retain personal data for as long as necessary to satisfy the specified purposes for which it was collected. The retention of personal information follows our own guidelines, procedures, and principles in line with the Personal Data Protection Act 2010.

In compliance with PDPA, your personal data in our database will be safeguarded and will not be shared with any third parties without your written consent.

Changes to the Privacy Policy

Beli reserves the right to modify and change this Privacy Policy at any time. Any alterations to this policy will be published on our website. You are advised to check this policy each time you access our website to stay informed about the most updated version.